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In this day of telemarketers, many folks
don't want to be called. Sales guru, Jeffrey Gitomer, says this about
cold calls. You interrupt someone's day. They don't know you. They
probably already have what you are selling. It's the lowest percentage
sales call of all available options, and it's the most frustrating,
demoralizing strategy to give a salesperson.
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Also you may have more information to
present than a phone call will accomplish. The second piece of
information you need is the company they work for. If you know these two
items, you have several options.
First, you can go to the company
website. See if you can find the format for their email addresses. Look
at the "contact us" page, check out each link - somewhere in there you
may find a "real" email address.
Do they use first name with no space
followed by last name? (i.e. bobsmith@company.com) Do they use first
name dot last name? (i.e. bob.smith@company.com) Do they use first name
underscore last name? (i.e. Bob_Smith@company.com)
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If you can find anyone's name and email
address on the website, you should be able to tell which naming
convention they use. If they use first initial last name and you are
trying to reach Bob Smith, then you can try sending a message to bsmith@company.com.
If you are still uncertain what naming
format they use for email, another approach is to send the same message
to several combinations of email address. Start by typing bsmith@company.com,
followed by b.smith@company.com, then bob.smith@company.com and
bob_smith@company.com. Separate each name by a semi-colon in Microsoft
Outlook or put each address on a separate "TO:" line in Navigator.
Now you're sending the same email
message to several combinations of possible email addresses and there is
a good likelihood that you've got the right one in there somewhere.
After you press "Send", the message
will be sent. Almost immediately, all incorrect email addresses will be
returned to you with the title "Administrator" or "mail daemon" or other
automatic return mail.
The body of the message should say that
one or more addresses were incorrect - you can be pretty sure these are
not the correct format. If you send the message to four addresses and
only three are returned, you've probably hit on the correct format.
But what if you can't tell and sending
to several addresses results in all of them coming back? One company I
work with uses the first and middle initial plus the last name and the
odds of you knowing their first and middle initial are low. So what
other options are open to you?
Many times the person you want to find
may belong to a professional organization, or may have been a presenter
at a convention, or may have written an article. These organizations
often publish the list of speakers or members on their website with
their contact information. How do you go about finding them?
Start by going to a search engine like
Google. In the search line, type in the person's name in quotation marks
(i.e. "Bob Smith" or "Julia Jones"). Text enclosed in quotation marks
tells the search engine to find that exact string of data. After that,
type in their company or their title or whatever other information you
know about them. It might look like this: "Bob Smith" Big Company CEO
email.
Examine the search results. If the
person has made a presentation or is a member of a group, you may find
that that comes up in a list. It might an association membership list,
or a copy of a presentation they did, and often times you may find their
email address or their phone number or both.
This doesn't always work. If the name
is too common or they don't belong to organizations, you might not get
results. But with a little patience and imagination, you'll find more
email addresses than you think.
If you have questions about this
article, write me at the address below.
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